Google Ads Smart Campaigns Training Course Overview

This 1-day Google Ads Smart Campaigns Training Course will equip you with the essential knowledge and skills to create Google Ads Smart Campaigns to quickly and easily get your message to customers
looking for your products and services. Use this automated and simple campaign type to create an ad for your business and reach your goals.

The course is aimed at those who are new to Google Ads and has a desire to utilise the platform. No experience with Google Ads is required.

Smart campaigns help you highlight the selling points of your business and attract customers.

You can create a single ad for your business, or run multiple ads to showcase different products or services your business offers, each with its own set of keyword themes.

We also offer Google Ads as a service whereby we create and manage the Ads on your behalf
Course Prerequisites

The following are the prerequisites for the course:

You must have a live and functional website.
A valid Gmail e-mail address

Participants will be provided with a worksheet to think through their ad(s). Thus, it is in your best interest to register at least 2 weeks in advance of the course.

A Google Business Profile (called Google My Business before) which has been set up is strongly recommended.
What You Will Learn

You will be equipped with the following skills and knowledge:

The difference between PPC and SEO
Smart Campaigns vs Responsive Campaigns
About Smart Campaigns
Researching Keywords
Selecting Your Main Advertising Goal
Adding Your Business Name
Setting Your Landing Page
Tips to Write Effective Ads
Writing Your Ad
Adding Keyword Themes
Adding Negative Keywords
Adding Locations Where Your Ad Must Show
Setting An Ad Schedule
Setting a Daily Budget
Reviewing Your Campaign
Confirm Payment Info
About Landing Pages
Linking Smart Campaign to Google Analytics
Managing Ad Suggestions