WordPress SEO Training Course Overview

Boost your online presence by increasing quality traffic.

Even if you have outsourced your SEO, it is desirable to have some knowledge of what SEO is all about. In so doing, you would have a better sense of what should be delivered or speak more intelligibly with your provider. In fact, some people have saved money, since they were able to question certain aspects of their contracts and keep tabs on the deliverables.

Our experience has now shown that some people do not know what to expect from those contracted to do their SEO or what is involved. All they know is that they pay every month and hope for the best.

The course focus on on-page optimisation.

Before the end of the course, your website will be signed up to Google Analytics and Google Search Console. You must have your control panel (cPanel or KonsoleH) login details if you want to take us up on this offer.

This is a practical SEO course for those with WordPress website or who intend to design a WordPress website.
The course is aimed at beginners to SEO.
The course is not too technical.
The course aims to demystify SEO and make it accessible and understandable.
The course deals with on-page optimisation; the first and critical step for SEO.
This course will utilise the Yoast SEO plugin.

Course Prerequisites

The attendance of the FLOSSNet’s WordPress Training Course is strongly recommended for the WordPress SEO Training Course.

The following are the prerequisites for those who did not attend the FLOSSNet’s WordPress training course but have WordPress experience:

You must know how to login to the Backend/Dashboard of WordPress
You must be comfortable working in the Backend/Dashboard of WordPress
You must have created pages with images in WordPress
You must know how to install a plugin
You must know what a shortcode is and how it is used
You must know what a widget and sidebar is

You are required to bring a laptop/Mac to the course.

What You Will Learn

You will be equipped with the following skills and knowledge:

Module 1: Introduction to SEO

What is SEO?
Why Optimise Your Web Pages
On-Page Optimisation vs Off-Page Optimisation
White Hat Techniques vs Black Hat Techniques

Module 2: URL Structure

Permalinks in WordPress
Category Structure
Domain Names
WWW vs Non-WWW

Module 3: Identify Keyword Opportunities

Identifying Long-Tail Keywords
Checking Web Analytics
Using a Keyword Research Tools
Identifying Sources for Keywords

Module 4: On-Page Optimisation

Installing the Yoast Plugin
Configuring the Yoast Plugin
Adding the Focus Keywords
Optimising Title Tags
Optimising the URL
Optimising the Meta Description
Adding the Alternative Text to Image
Internal Linking/Anchor Text
Headline Tags (H1)
Placing of focus keywords in the body of the text

Module 5: Additional Mastering On-Page Optimisation

Images and Pictures
Website Content
Redirecting Pages
Robots.txt File
Adding Name, Address, Phone in Footer area
Placing Sitemap on website
Storing Searches on Your Website
Adding Breadcrumbs

Module 6: Google Analytics

Signing Up
Verifying website
Placing Code Snippet on Website
Metrics and Dimensions

Module 7: Google Search Console

Signing Up
Verifying Website
Submitting Site Map
Crawling Errors
HTML Improvements

Module 8: Other Considerations

Improving Loading Speed of Web Pages
Using a Content Delivery Networks
Using SSL
Avoiding Flash